Sanela Diana Jenkins is a Bosnian entrepreneur, philanthropist, and television personality who rose from war-torn Sarajevo to become a prominent figure in business and humanitarian work. Known for founding Neuro drinks and her appearance on Real Housewives of Beverly Hills, she’s built an empire while championing human rights globally.
Her journey from surviving the Sarajevo siege during the Bosnian War to establishing herself in California showcases resilience and ambition. As a celebrity philanthropist and human rights activist, Jenkins has dedicated significant resources to causes ranging from Haiti earthquake relief to gender violence prevention in Congo.
Sanela Diana Jenkins business profile
Born Sanela Dijana Ćatić in Bosnia and Herzegovina, Jenkins escaped war and rebuilt her life through education and entrepreneurship. She studied computer science and economics at University of Sarajevo before fleeing to London. Her London immigration story reflects determination, as she worked multiple jobs while completing her degree at City University London.
Jenkins transformed personal tragedy into purpose, creating businesses that fund her extensive charitable work. Her ventures span beverages, entertainment, and fashion, establishing her as a self-made businesswoman. Today, she resides in Sherman Oaks California, managing her empire while raising her family and continuing her philanthropic mission.
Sanela Diana Jenkins born and early background
- Born in Sarajevo during peaceful times
- Survived intense conflict during Bosnian War
- Family faced displacement and hardship
- Education interrupted by war violence
- Fled to safety as refugee
Sanela Diana Jenkins young life
- Worked as swimwear model in London
- Studied at City University simultaneously
- Completed computer science and economics degree
- Met influential business contacts early
- Built foundation for future success
Career professional journey
Jenkins launched Neuro functional beverages in 2009, creating a health-focused drink line that gained celebrity endorsements and widespread distribution. The brand positioned itself in the competitive beverage market through innovative marketing and quality products. Her business acumen transformed a startup into a recognizable name in functional drinks.
Beyond beverages, she founded D Empire Entertainment, a music label supporting emerging artists. Jenkins also invested in Melissa Odabash swimwear and created the controversial photography book Room 23. Her diverse portfolio demonstrates versatility across industries, from wellness to entertainment to fashion.
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Sanela Diana Jenkins business ventures
- Founded Neuro drinks in 2009
- Established D Empire Entertainment music label
- Invested in Melissa Odabash brand
- Created Room 23 photography project
- Built diverse business portfolio
Sanela Diana Jenkins Real Housewives of Beverly Hills
- Joined RHOBH season 12 cast
- Appeared on Bravo TV reality show
- Left after one controversial season
- Faced online criticism and backlash
- Why did Diana Jenkins leave RHOBH remains discussed
Philanthropic activities and causes
Jenkins co-founded the Jenkins-Penn Haitian Relief Organization with actor Sean Penn following the devastating Haiti earthquake relief efforts. Their work provided immediate aid and long-term support to affected communities. She’s also funded the Sanela Diana Jenkins Human Rights Project at UCLA School of Law, focusing on international justice and accountability.
Her charitable foundations address global inequality, poverty, and violence against vulnerable populations. Jenkins has partnered with organizations like the Elton John AIDS Foundation and hosted fundraisers with George Clooney. Her philanthropy earned her recognition, including Humanitas Awards for the short film Sevap / Mitzvah.
Human rights and humanitarian work
- Established UCLA human rights project
- Funded gender violence clinic Congo
- Supported Bosnia humanitarian aid efforts
- Partnered with international relief organizations
- Advocated for war crime accountability
Charitable foundations and projects
- Jenkins Penn Haitian Relief Organization co-founder
- Donated millions to earthquake recovery
- Created Sanela Jenkins foundation initiatives
- Supported education programs for refugees
- Funded healthcare in underserved communities
Personal life and family
Jenkins was previously married to Roger Jenkins, a prominent Barclays banker, with whom she shares two children. Their divorce settlement reportedly positioned her among wealthy individuals globally. She later began a relationship with singer Asher Monroe, with whom she welcomed a daughter.
Her California residence serves as home base for her family and business operations. Despite public scrutiny from her Real Housewives of Beverly Hills appearance, Jenkins maintains privacy around her children. Balancing motherhood with entrepreneurship and activism remains central to her identity and daily life.
Sanela Diana Jenkins husband and Asher Monroe
- Previously married to Roger Jenkins Barclays executive
- Relationship ended in high-profile divorce
- Currently partners with Asher Monroe musician
- Welcomed baby with Monroe recently
- Maintains private relationship despite fame
Sanela Diana Jenkins children
- Mother to three children total
- Two kids from first marriage
- Daughter born with Asher Monroe
- Protects children’s privacy from media
- Balances parenting with career demands
Sanela Diana Jenkins net worth
| Income Source | Estimated Value |
|---|---|
| Neuro drinks business | Major revenue stream |
| Divorce settlement | Significant portion |
| Real estate holdings | Multiple properties |
| Entertainment ventures | D Empire Entertainment |
| Total Net Worth | Estimated hundreds of millions |
Online presence and media
Jenkins maintains an active Instagram and social media presence, sharing glimpses of her lifestyle, business ventures, and philanthropic work. Her platforms showcase luxury travel, family moments, and advocacy messages. Following her RHOBH season 12 exit, she’s used social media to control her narrative and connect directly with supporters.
Her Diana Jenkins official website details her various projects and foundations. While she faced intense scrutiny during her reality TV stint, Jenkins continues building her brand online. Her digital presence balances personal content with professional updates about Neuro beverage brand launches and charitable initiatives.
Sanela Diana Jenkins Instagram and social media
- Active on Instagram platform regularly
- Shares business updates and launches
- Posts about philanthropic work frequently
- Connects with followers authentically
- Controls narrative after RHOBH controversy
| Platform | Content Focus | Engagement Style |
|---|---|---|
| Lifestyle, business, philanthropy | Visual storytelling | |
| Official website | Professional portfolio | Information hub |
| Media interviews | Human rights advocacy | Expert commentary |
Conclusion
Sanela Diana Jenkins represents a unique combination of business success, entertainment visibility, and genuine humanitarian commitment. Her story inspires many who’ve overcome adversity to create meaningful impact. From Bosnian War survivor to Bosnia and Herzegovina philanthropist, she’s leveraged privilege to address global injustices and support vulnerable communities worldwide.
Her legacy extends beyond wealth or fame through tangible contributions to human rights, disaster relief, and social justice causes. Whether through Neuro drinks founder success or Jenkins Penn Haitian Relief Organization work, Jenkins demonstrates how personal pain can fuel positive change. Her continued activism and entrepreneurship ensure her influence will persist for years ahead.